Hale Pet Door
Hale Pet Door: SEO Strategies That Boosted Organic Traffic and Revenue
How Fruition's SEO strategies combined with web development and design services boosted organic traffic and revenue for a specialty pet door manufacturer.
Overview
Hale Pet Door, a leading manufacturer of premium pet doors for over 30 years, partnered with Fruition to improve their organic search visibility and drive more qualified traffic to their e-commerce site through SEO and design improvements.
Challenge
As a specialty manufacturer selling both direct-to-consumer and through dealer networks, Hale Pet Door needed to rank for highly competitive product keywords while also supporting their B2B channel. The existing site had technical SEO issues limiting crawlability and keyword visibility.
Approach
Fruition implemented a comprehensive strategy combining SEO with web development and design services — including technical site audits, on-page optimization, improved information architecture, competitor analysis, and redesigned landing pages to improve conversion rates.
Results
The combined SEO and web development efforts delivered a 45% increase in desktop speed, 169% increase in mobile speed, and a 49% increase in page views, strengthening Hale Pet Door’s position as the market leader in premium pet door solutions.
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